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Miss World Australia chooses Pickles & Loop Sleepwear
The Pickles & Loop sleepwear label created by twin sister's Nikki and Lisa Ross was launched in November 2005 at the Paddington Markets and online at www.picklesandloop.com.
The popularity of the Pickles & Loop range has grown significantly over the past 10 months. Pickles & Loop continue to have a presence at the Paddington Markets each Saturday and have online customers across Australia and New Zealand. In addition, the label now has stockists in NSW, Victoria, Queensland and Western Australia. The Pickles & Loop label has recently also gained recognition from Sabrina Houssami, Miss World Australia 2006.
Sabrina Houssami discovered the Australian designed and owned sleepwear label when she came across their website (www.picklesandloop.com). Miss World Australia loved the label's fun and fresh designs as well as its focus on quality and comfort. She chose Pickles & Loop as her ultimate sleepwear label and now Pickles & Loop are the Official Sleepwear Sponsor for Miss World Australia for the next 3 years.
The concept behind Miss World is "Beauty With A Purpose". The competition's enduring popularity has enabled Miss World to become involved in fund raising activities that can make real improvements across the globe. Pickles & Loop are delighted to support Miss World Australia in her endeavours to raise funds for the various charities that she and the Miss States are involved in, including Life Education Australia, Variety the children's charity and the National Breast Cancer Research Foundation.
Pickles & Loop have a strong belief in giving back to the community in which we live. Their alliance with Miss World Australia is another avenue by which they are able to demonstrate that commitment.
Sabrina is currently representing Australia in Poland for the much sought after title of Miss World. The competition runs over the course of a month with the Grand Finale on September 30th. The Finale will be shown around the world to an estimated TV audience of 2.6 BILLION viewers, and here in Australia it will be broadcast on ARENA TV (check your Foxtel TV guides for details).
For more information about the Pickles & Loop sleepwear range and for a peek at the new Summer Range visit www.picklesandloop.com.
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